Emirates ID Strategy 2017-2021


Trusted Personal Identity


Manage and operate the population register and prove personal identity

Strategic Pillars:

* identity lifecycle management :

Personal identity lifecycle management to ensure the quality and security of the population register data.

* Services Expansion

Activate and expand the uses of the ID card as a Primary reference in the various sectors in the country to support the happiness of customers and entities smart transformation.

* Service Excellence

Ensure that all administrative services are offered in accordance with the quality, efficiency and transparency standards.

* Innovation

Entrench a Culture of Innovation in the institutional work environment


Core Values

Customer Happiness

Quality & excellence


Organizational loyalty

Team Work

Strategic Partner-Centric

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